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Slides (5, customized with the specific message title for each week of the series)
We spend so many hours of day working. Regardless of whether it’s 9-to-5, third shift, knowledge-based, physical labor or stay-at-home mom, we all have challenges that are common.
For the metaphor, we wanted that almost-ubiquitous image that would unite the variety of workers. The water cooler seemed the perfect fit. Using a type-writer font also tied the imagery into the popular TV show The Office (without being a rip-off).
This branding quickly proved to be very popular with the church and those they were marketing to.
client Journey, Union, KY
6″x4″ direct mail card
11″x8.5″ program shell
16:9 in-service graphics
software Illustrator, PhotoShop, InDesign
type American Typwriter, Futura
date Fall 2007