IdentityWhatever

Summer Camp always needs a theme that relates to kids of all ages (6 years–16 years). Ask a parent or teacher for a list of words they hear often but wish they didn’t, and “whatever” would likely make the top 10. SON-Life decided to claim that word and see if they could give it a new meaning.

The word comes from Philippians 4:8, which says “Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.” Since the verse talks about the things we think about, the thought bubble because central to this branding project.

client SON-Life Camp & Retreat Center, Wayland MI

Items produced:
print brochure
t-shirt
signage around camp (mock-up shown)
Web and e-mail graphics (not shown)

software Illustrator

type ChunkFive

date October 2011