Series BrandingUrban Legends
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Contant Contact Header
There are all legends that we love: Loch ness, Big Foot, stolen kidneys…. This teaching series was going to address five, common, Christian myths.
The idea of a myth and of myths being debunked lead me to the idea of a carnival/freak show/snake-oil salesman. We developed a metaphor around the idea of a vintage carnival poster. Using this construct gave some levity to some weighty topics. It also set up the myths as being unbelievable from the beginning; people were predisposed to view them as myth, not truth.
It was great fun to create and was well-received.
client MissionWay Community Church, Ponte Vedra, FL
3.5″x2″ personal invite card
11″x8.5″ bulletin cover
4:3 in-service graphics
Web and e-mail graphics
software Illustrator, PhotoShop
type Carnivalee Freakshow, Deftone Stylus, Mesquite, Niagara Engraved, Posse, Rockwell, Rosewood, Shadowed Serif, Wide Latin, Woodcut
What a fun opportunity to blow the “use no more than 2 fonts in any design” rule (an excellent rule, by the way) out of the water!
date Summer 2009