Series BrandingThe Problems of Christmas
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Direct Mail Postcard
Yes, Christmas is about an amazing act of God, and the season includes nostalgic carols, acts of generosity and classic movies. Yet, the holidays also often bring up painful emotions or behaviors. This church wanted to address these challenges head on. However, it can be hard to pitch a series about loneliness, strained relationships, etc.
We decided to tap into the positive visual cues of the season (lights, tree branches, warm wood) to create a “safe place” to talk about difficult issues (the broken ornament).
client Journey, Union, Kentucky
6″x4″ direct mail postcard
11″x8.5″ program cover
16:9 in-service graphics
software PhotoShop, Illustrator
images stock, provided and created
font An Unfortunate Event
date Winter 2007