IdentitySweetified

Every celebration is better with cake. And not just any ol’ sheet cake from the grocery, but a custom cake made with fresh ingredients and attention to detail. When asked to help create the identity for a local baker, I gladly accepted (who knows, maybe I’d get some free cake out of the deal).

She knew what kind of vibe she wanted and played an active role in the design process—sketching cake after cake after cake layout. The result is an identity that perfectly captures what she does.

client Sweetified, Grand Rapids, MI

software Illustrator

fonts Tamarillo, Futura Md

date August 2009