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Direct Mail Postcard
Relationships are a common topic in church teaching and rightly so. This series was an in depth look at several specific relationships that are often imperfect or “out of focus.”
Since the teachings were going to “zoom in” on several specific relationships, we decided to use a photo metaphor. It was decided early on to not use Polaroids since they are nostalgic, and this series looked at the present and future more than the past. The photos were individually selected to appeal to this client’s target demographic.
client Journey, Union, Kentucky
6″x4″ direct mail postcard
11″x8.5″ program cover
16:9 in-service graphics
software PhotoShop, InDesign
date Spring 2008