The challenge was to create an expandable identity for a suite of new non profits, the first of which was a medical clinic, followed soon-after by a women’s recovery home, and a possible food bank. The customers of these organizations were, in many instances, marginalized people who were using these services out of necessity. However, they desire was that they be staffed by skilled volunteers.
The organizations were sponsored by a church but there wasn’t the desire to imbed the church or religious symbols overtly in the new identity. The word “refuge” congers shelter or safety. It also is a place you can freely come and go from. There is a traditional Christian song with the refrain “His banner over me is love.” All of these thoughts went into choosing the arc as the symbol of protection, shelter and love.
There was a 7-color palette developed that could be applied to future refuge ministries, allowing each entity to have it’s signature color.
client Southland Christian Church, Lexington, KY
type ITC Avant Garde Gothic
date February 2008