PrintPathway Launch Card

A new church in a blue-collar suburb of St. Louis is getting ready to start monthly services in April. In February, they will start interacting with the community through servant evangelism.

The church is really trying to meet the needs of people who are in the midst of challenge. They want to embrace hurting people. There is no desire to be finished or polished or deny the difficult part of any story. That has informed some of the early branding, including the colors and textures of this piece.

This hand-out is a 4″ square postcard. It needs only to establish brand awareness and provide basic “when and where” information. It’s tone setting and will be followed in March and April by two more pieces, each more specific about the first service in April.

client The Pathway Church, Collinsville, IL

software Illustrator, PhotoShop, InDesign

images stock

fonts Sone Sans, Rockwell

date January 2011