Series BrandingMoney Matters
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Direct Mail Postcard
The topic of discussion in the fall of 2008 was the economy. The decline was being felt by more and more people. The church needed to acknowledge the concern and, in some cases, panic, that people were feeling. Since the series was about money, that was the easiest graphic to use. A dollar bill was scanned (legally) and the $ added in place of the 1. This over-sized bill is instantly recognizable and creates a desirable response .
client Journey, Union, KY
6″x4″ direct mail postcard
11″x8.5″ program cover
16:9 in-service graphics
software Illustrator, PhotoShop, InDesign
images original imagery
type United States, Kunstler Script
date Fall 2008