IdentityJourneypalooza

To celebrate their 3-year anniversary, Journey threw a big party and encouraged their attenders to invite 3 friends. This cookout / yard games / prizes / portraits / live music event needed an identity for internal and external promotion.

A typographic solution worked well here because the name of the event is complex enough. The accent “stars” are the compass rose from the church’s logo.

client: Journey, Union KY

software: Illustrator

font: Sinzano

date: September 2009