IdentityInside Out

Here’s an assignment I don’t get everyday: “Brand a retreat for East African pastors that will be held in Dubai.” That meant lots of research into both African and Arabic art and colors. Both cultures utilize geometry in their native art forms. Drawing from the basket weavings of Africa and intricate mosaics of the Middle East, we put together a mark that depicts radiating, a strong center, transformation. It uses green (a dominant African color) to indicate a subtle cross, and subtly is important given the geographic location of the conference and the pastor’s communities.

client MissionWay Community Church, Ponte Vedra, FL

software Illustrator

fonts P22 Yule Klein Heavy