High-quality golf plus high-impact charities — that’s the foundation for the Butch Harmon Charity Invitational. This inaugural event is designed for serious golfers, so the logo needed to be professional yet distinct from the thousands of crests, golf balls and golfer-in-motion silhouettes that crowd the field of golf and charity golf logos.
The almost-abstract outline of the head of a driver has enough visual weight and distinctive shape to get noticed. It also reinforces the tag line, which was important to the client.
The fresh green is an a-typical color, but when combined with the dominant black shape and bar, doesn’t appear weak.
The stationary package uses a black and green argyle pattern to connect with golf’s history, while still maintaining a modern edge with the color scheme.
client Butch Harmon Charity Invitational, Jacksonville, FL
fonts Futura Family
date December 2009