The primary purpose of some pieces is to create an emotional connection with the person reading it. Other pieces serve primarily to deliver information. This piece falls into that second category. That doesn’t mean, though, that the information doesn’t deserve a thoughtful, well-designed vehicle.
Here’s an example of how design creates credibility, spurs interactivity (which increases participation and connection) and then gets out of the way.
The paper is letter-size but saddle-stitched on the long edge. This orientation doesn’t cost any more, but does generate more interest because of its unique shape.
client The Bethel Network, Troy, IL
fonts Futura family
date December 2010