Thursday, February 11th, 2010 | Comments Off
Here’s an assignment I don’t get everyday: “Brand a retreat for East African pastors that will be held in Dubai.” Drawing from the basket weavings of Africa and intricate mosaics of the Middle East, we put together a mark that depicts radiating, a strong center, transformation.
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Thursday, December 10th, 2009 | No Comments
High-quality golf plus high-impact charities—that’s the foundation for the Butch Harmon Charity Invitational. This inaugural event is designed for serious golfers, so the logo needed to be professional yet distinct from the thousands of crests, golf balls and golfer-in-motion silhouettes that crowd the filed of golf and charity golf logos.
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Tuesday, October 27th, 2009 | No Comments
When Son-Life Camp said they were orienting their Summer Camp around the Great Commission (Matthew 28:19) and wanted to brand it “Called,” I was in. Sure, we could have built the brand around a megaphone or tin cans and string, but tweens these days use one device for calling—their cell phone.
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Friday, September 4th, 2009 | No Comments
To celebrate their 3-year anniversary, Journey threw a big party and encouraged their attenders to invite 3 friends. This cookout / yard games / prizes / portraits / live music event needed an identity for internal and external promotion.
A typographic solution worked well here because the name of the event is long enough. The accent [...]
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Monday, August 24th, 2009 | No Comments
Every celebration is better with cake. And not just any ol’ sheet cake from the grocery, but a custom cake made with fresh ingredients and attention to detail. When asked to help create the identity for a local baker, I gladly accepted (who knows, maybe I’d get some free cake out of the deal).
She knew [...]
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Sunday, October 26th, 2008 | No Comments
Summer camp is a busy place, full of playing, jumping, spashing… more and more, the lives of tweens and teens is spent running. The point of summer camp 2009 was to ask “what are you running toward.”
The shoe print seemed appropriate as the basis for the identity. In the tread, you’ll find elements of summer [...]
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Tuesday, August 26th, 2008 | No Comments
“We will help you take the next steps you need in life.” That was the “brand promise” given to me by a church ready to relaunch itself. “We’re a place where people can connect with people and God and not have to be religious.”
While a literal logo can sometimes be predictable, we choose to represent [...]
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Wednesday, August 6th, 2008 | No Comments
Part of the Building Better Communities initiative, this logo served their counseling center. After Hurricane Katrina, people need to talk — about both complex and simple issues. They needed to feel like they were heard and receive encouragement. The simplicity of the two speech bubbles reflected the relational and conversational nature of the counseling offered.
client [...]
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Monday, July 14th, 2008 | No Comments
One of the Building Better Communities initiatives was to literally rebuild the homes damaged by Hurricane Katrina. The area was overwhelmed with damaged or deserted homes. This group wanted to return people, light and hope to those areas. This logo depicts the “weathered” house and the one-again-illuminated home. A square version (above) and a 4-house [...]
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Monday, April 28th, 2008 | No Comments
Founded to help people recover from Hurricane Katrina, this organization needed to reinvest in their own identity. They grew quickly and devoted their energies to the people they were helping. As time passed, they needed a cohesive brand if they were going to apply for federal and local funds and become more perminant in their [...]
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