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Easter—when Christ died and came back to life 3 days later—is hard to communicate visually. How do you portray the abstract ideas of hope and possibility, new life and victory, forgiveness and restoration… Add to that, this church’s intention to discuss topics like fear, pain and grief.
The solution was to use color and texture to depict the vitality and life that can explode out of darkness.
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Here’s an assignment I don’t get everyday: “Brand a retreat for East African pastors that will be held in Dubai.” Drawing from the basket weavings of Africa and intricate mosaics of the Middle East, we put together a mark that depicts radiating, a strong center, transformation.
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The book of James in the Bible is a discussion about what spiritual faith looks like—in action, not abstract. The metaphor of a gear or group of gears seemed appropriate for this “one foot in front of the other” series. The challenge was to not convey a sense of callousness or dehumanization.
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