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This church wanted to re-brand itself to the community as a safe, friendly place. One objective was to project a “loving” image without the typical use of a heart. The acronym of the official church name is “PALM,” which the client may refer to itself as. The cupped hand also plays of this alternate name.
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This church meets the needs of inner-city residents in downtown St. Louis. Some of it’s attenders do not speak English, others do not have permanent housing. This urban setting and lifestyle dictated that the logo not look like traditional religious or church logos. This logo needed to look like it belonged to the people and [...]
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